The Descending Future of Technology

For years now there have been some principles that drive the technology forward. It is not a justification, continuous or material standard, but more to do with emotion and passion. This is called the WOW Factor and it describes the emotional state that you specify when you see a new category of technology that's completely and totally breathtaking. The first time you saw an ultra-portable, super slim notebook, the initial euphoria of using a digital camera for the first time, the pure bliss of wire free surfing on Wi-Fi computer, the initial shock of seeing the clarity of a High Definition Plasma Display, the pure sensory experience of hearing a perfectly tuned 5.1 Home theater - that Ladies and Gentlemen is called WOW Factor, and unfortunately it may be time for us to bid farewell to this amazing experience.

Face it, when was the last time you really felt the earth has moved when you had either heard or seen anything new in the consumer technology arena. Innovations and inventions in this area have been few and far between for quite sometime now. Things have moved to an evolutionary phase, and adds features that always comes to mind. The iPod is in its fifth generation, and still looks pretty much the same, plasma screens have entered their eighth generation and still suffer from burn in, the CD has been around forever and still gets scratched, cell phones still crash, cameras continue to generate red-eye, laptop batteries exploding all over the world and all it takes is 3 wrong keystrokes to bring your computer to a grinding halt.

About the biggest thing that we all have been waiting for the past few years has been High Definition Displays. While it has been slow to come, today most companies deliver some groundbreaking products.They are rock solid, crystal clear, larger than ever, has great color depth and incredible resolution. But what now? These screens are already as clear as the human eye can perceive. Going any clearer or increase the resolution further will be a zero sum game with very few benefits. They cannot make them bigger that even the 110 inches weighs about 400 pounds and need 8 people to carry them. The fact that the house doors and maybe a few walls must be demolished to carry the TV - can be another dampener.

Consider the other holy grail of Technology. We all want it lighter, thinner and more elegant. Today we have hybrid cars, video cameras so small they barely fit in our hands, MP3 players the size of the nail, our notebooks so slender that they look like they may snap into two and phones that are clean Featherweight. While these Micromachines are radical units - the small ergonomics and form factor may have affected the law of diminishing returns. Have these products been so diminutive that they are now effectively useless? Our fingers are already too big and clumsy to press the buttons on our gadgets, our eyes can hardly make their small screens and most of us can not grasp or control such tiny gadgets properly. It's just not possible for us to make them any sleek or tiny without sacrificing ease of use altogether. Technology will still continue to enthrall us - but only to a small surge. It may be time for us to embrace the fact that from here on technology will only move forward in small incremental steps. It's light out for WOW technology, and the sooner we all realize it - the lower the chances of being disappointed.

The Future of Social Networking

The social networking is now integrated not for marketing and PR can be a complete denial. From every child in school to major organizations and celebrities, a major number of folks now have their presence in any available Social Forum, the popular ones being Facebook and Twitter. Social media has changed daily routines to get people to whatever forum is always there to use that they are hooked to. This year and the decade that follows, will see how social media will maintain its place in the marketing arena, and the time and the talent of millions of people.

What are the implications of social media on traditional marketing? Will we never be alone again? How much profit can one reap with this new tool? What's next? With more than two billion (and that number is rising as I type) people connected to the Internet and redesigned structure of the compound (usage: Mobile also, available: on the whole time, access: many things that were not accessible before), the Internet is all set to revolutionize, thanks to social networking.
Here's what I think is the future of social networking (and as I write this, I see a few changes happening around).
First, It has a large increase in sales of mobile phones and, above all smartphones. The phone is now another tool, especially for those who call on the move and have no access to social networking sites at work. Since there are an enormous amount of information available on the net now, for the entertainment channels and opportunities remain to be in contact, many prefer their phones to a PC. In addition, companies have now recognized the potential of smartphones, and develop applications for users such as Yammer and Scheduling applications.
Second, Social networking has taken its toll on e-mails. Those so-called "forward" messages have been reduced, with links that are written in social forums around. But companies still continue to use e-mail. The flow of projects, however, can check the progress of different applications, so e-mails. The rise of tools like Google wave will see innovative forms of communication.
Third, Devices such as Apple iPad - also known as the third device - opens a world of possibilities, with the merging of phone and PC and it will give rise to new forms of social networking.
Fourth, Not many people know that they leave their tracks when they use social networking forums like Facebook. This will make things easy to align for the big players on social networking addicts with their products and information. Since there is now a shift towards content comes with a price, and the user being away from traditional search engines to find, integrating the content of specific locations with their own information, it will be now easy for the companies with the data which targets people who need their data.
Fifth, Social and Intranet platforms will be combined in order to give rise to social intranets. Many companies now have their own social networks already!
Sixth, Another "big thing" is to integrate the different login IDs and passwords. The next five years will have access to multiple platforms with a single ID.
Seventh, To generate the use of video content to such training, or with solutions to problems, has increased. In the recent past year, this trend shifted to social networking as well.
Wake up with social media giant slowly to see the profitability of their creations, we are sure to witness a bright future that benefits both individuals and organizations.