The social networking is now integrated not for marketing and PR can be a complete denial. From every child in school to major organizations and celebrities, a major number of folks now have their presence in any available Social Forum, the popular ones being Facebook and Twitter. Social media has changed daily routines to get people to whatever forum is always there to use that they are hooked to. This year and the decade that follows, will see how social media will maintain its place in the marketing arena, and the time and the talent of millions of people.
What are the implications of social media on traditional marketing? Will we never be alone again? How much profit can one reap with this new tool? What's next? With more than two billion (and that number is rising as I type) people connected to the Internet and redesigned structure of the compound (usage: Mobile also, available: on the whole time, access: many things that were not accessible before), the Internet is all set to revolutionize, thanks to social networking.
Here's what I think is the future of social networking (and as I write this, I see a few changes happening around).
First, It has a large increase in sales of mobile phones and, above all smartphones. The phone is now another tool, especially for those who call on the move and have no access to social networking sites at work. Since there are an enormous amount of information available on the net now, for the entertainment channels and opportunities remain to be in contact, many prefer their phones to a PC. In addition, companies have now recognized the potential of smartphones, and develop applications for users such as Yammer and Scheduling applications.
Second, Social networking has taken its toll on e-mails. Those so-called "forward" messages have been reduced, with links that are written in social forums around. But companies still continue to use e-mail. The flow of projects, however, can check the progress of different applications, so e-mails. The rise of tools like Google wave will see innovative forms of communication.
Third, Devices such as Apple iPad - also known as the third device - opens a world of possibilities, with the merging of phone and PC and it will give rise to new forms of social networking.
Fourth, Not many people know that they leave their tracks when they use social networking forums like Facebook. This will make things easy to align for the big players on social networking addicts with their products and information. Since there is now a shift towards content comes with a price, and the user being away from traditional search engines to find, integrating the content of specific locations with their own information, it will be now easy for the companies with the data which targets people who need their data.
Fifth, Social and Intranet platforms will be combined in order to give rise to social intranets. Many companies now have their own social networks already!
Sixth, Another "big thing" is to integrate the different login IDs and passwords. The next five years will have access to multiple platforms with a single ID.
Seventh, To generate the use of video content to such training, or with solutions to problems, has increased. In the recent past year, this trend shifted to social networking as well.
Wake up with social media giant slowly to see the profitability of their creations, we are sure to witness a bright future that benefits both individuals and organizations.
